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Triathlon · Interesting Facts

Chapter 9: Fans, Media & Money

10 parts · 10 tests · 100 facts · updated 16 October 2026 · markdown

The business and the audience: the first Kona purse, the people behind Slowtwitch and Competitor, Ford's title deal, the Voice of IRONMAN, the Kona bike count, charities, Kona's economy, the Emmy-winning broadcasts and the Pro Series money.

9.91The First Prize Purse

Why Kona began paying its winners in 1986.

Test 1Kona's first purseTake a test

  1. Valerie Silk was running the race.

    Source: Mark Allen, 'Why IRONMAN First Offered A Prize Purse' (markallensports.com); Slowtwitch, 'Valerie Silk, Matriarch of IRONMAN, Passes Away' (2025) · recall

  2. It was the first professional prize money at Kona.

    Source: Mark Allen, 'Why IRONMAN First Offered A Prize Purse' (markallensports.com); Slowtwitch, 'Valerie Silk, Matriarch of IRONMAN, Passes Away' (2025) · recall

  3. Mark Allen says IRONMAN at first thought they were bluffing.

    Source: Mark Allen, 'Why IRONMAN First Offered A Prize Purse' (markallensports.com); Slowtwitch, 'Valerie Silk, Matriarch of IRONMAN, Passes Away' (2025) · recall

  4. Many professionals raced there instead.

    Source: Mark Allen, 'Why IRONMAN First Offered A Prize Purse' (markallensports.com); Slowtwitch, 'Valerie Silk, Matriarch of IRONMAN, Passes Away' (2025) · recall

  5. Most pros then raced elsewhere in 1985.

    Source: Mark Allen, 'Why IRONMAN First Offered A Prize Purse' (markallensports.com); Slowtwitch, 'Valerie Silk, Matriarch of IRONMAN, Passes Away' (2025) · recall

  6. His win showed IRONMAN how many top athletes were missing.

    Source: Mark Allen, 'Why IRONMAN First Offered A Prize Purse' (markallensports.com); Slowtwitch, 'Valerie Silk, Matriarch of IRONMAN, Passes Away' (2025) · recall

  7. The exposure did not make up for it.

    Source: Mark Allen, 'Why IRONMAN First Offered A Prize Purse' (markallensports.com); Slowtwitch, 'Valerie Silk, Matriarch of IRONMAN, Passes Away' (2025) · recall

  8. 1985, 1986 and 1989.

    Source: Mark Allen, 'Why IRONMAN First Offered A Prize Purse' (markallensports.com); Slowtwitch, 'Valerie Silk, Matriarch of IRONMAN, Passes Away' (2025) · recall

  9. $100,000, $375,000, $500,000 and $1.7 million.

    Source: Mark Allen, 'Why IRONMAN First Offered A Prize Purse' (markallensports.com); Slowtwitch, 'Valerie Silk, Matriarch of IRONMAN, Passes Away' (2025) · recall

  10. That is why the professionals pressed for a purse.

    Source: Mark Allen, 'Why IRONMAN First Offered A Prize Purse' (markallensports.com); Slowtwitch, 'Valerie Silk, Matriarch of IRONMAN, Passes Away' (2025) · recall

9.92Media Pioneers

The founders of Slowtwitch and Competitor magazine.

Test 1Triathlon media pioneersTake a test

  1. He had founded the brand in 1987.

    Source: Slowtwitch, 'About us'; Triathlete, 'Inside Triathlon's 10 most influential people for 2012'; The Streak Podcast, 'Competitor Magazine' · recall

  2. He stayed about four years before leaving in 1999.

    Source: Slowtwitch, 'About us'; Triathlete, 'Inside Triathlon's 10 most influential people for 2012'; The Streak Podcast, 'Competitor Magazine' · recall

  3. He still writes for and publishes it, according to its About page.

    Source: Slowtwitch, 'About us'; Triathlete, 'Inside Triathlon's 10 most influential people for 2012'; The Streak Podcast, 'Competitor Magazine' · recall

  4. Web archives of the site go back to January 2000.

    Source: Slowtwitch, 'About us'; Triathlete, 'Inside Triathlon's 10 most influential people for 2012'; The Streak Podcast, 'Competitor Magazine' · recall

  5. It was a sister title of Triathlete.

    Source: Slowtwitch, 'About us'; Triathlete, 'Inside Triathlon's 10 most influential people for 2012'; The Streak Podcast, 'Competitor Magazine' · recall

  6. Its content was mainly local to Southern California.

    Source: Slowtwitch, 'About us'; Triathlete, 'Inside Triathlon's 10 most influential people for 2012'; The Streak Podcast, 'Competitor Magazine' · recall

  7. The magazine ended with its November/December 2017 issue.

    Source: Slowtwitch, 'About us'; Triathlete, 'Inside Triathlon's 10 most influential people for 2012'; The Streak Podcast, 'Competitor Magazine' · recall

  8. 1987, 1995, 1999 and 2012.

    Source: Slowtwitch, 'About us'; Triathlete, 'Inside Triathlon's 10 most influential people for 2012'; The Streak Podcast, 'Competitor Magazine' · recall

  9. 1980, 1987, 1999 and 2017.

    Source: Slowtwitch, 'About us'; Triathlete, 'Inside Triathlon's 10 most influential people for 2012'; The Streak Podcast, 'Competitor Magazine' · recall

  10. Babbitt is in both the IRONMAN and USA Triathlon halls of fame.

    Source: Slowtwitch, 'About us'; Triathlete, 'Inside Triathlon's 10 most influential people for 2012'; The Streak Podcast, 'Competitor Magazine' · recall

9.93Title Sponsors

Ford's name on IRONMAN's North American races.

Test 1Ford and IRONMANTake a test

  1. It was the company's first pan-North American title sponsorship.

    Source: Chief Marketer, 'Ford Finds Ideal Fit as Ironman Triathlons Title Sponsor'; Endurance Business (2009); SportsBusiness Journal (2012) · recall

  2. Timex's link went back to its 1980s Ironman watch.

    Source: Chief Marketer, 'Ford Finds Ideal Fit as Ironman Triathlons Title Sponsor'; Endurance Business (2009); SportsBusiness Journal (2012) · recall

  3. It covered the US series.

    Source: Chief Marketer, 'Ford Finds Ideal Fit as Ironman Triathlons Title Sponsor'; Endurance Business (2009); SportsBusiness Journal (2012) · recall

  4. SportsBusiness Journal valued it in the low seven figures a year.

    Source: Chief Marketer, 'Ford Finds Ideal Fit as Ironman Triathlons Title Sponsor'; Endurance Business (2009); SportsBusiness Journal (2012) · recall

  5. It was the first time in seven years.

    Source: Chief Marketer, 'Ford Finds Ideal Fit as Ironman Triathlons Title Sponsor'; Endurance Business (2009); SportsBusiness Journal (2012) · recall

  6. That is a few million dollars a year.

    Source: Chief Marketer, 'Ford Finds Ideal Fit as Ironman Triathlons Title Sponsor'; Endurance Business (2009); SportsBusiness Journal (2012) · recall

  7. He later created the 70.3 distance too.

    Source: Chief Marketer, 'Ford Finds Ideal Fit as Ironman Triathlons Title Sponsor'; Endurance Business (2009); SportsBusiness Journal (2012) · recall

  8. Before 2005, 2005, December 2009 and 2012.

    Source: Chief Marketer, 'Ford Finds Ideal Fit as Ironman Triathlons Title Sponsor'; Endurance Business (2009); SportsBusiness Journal (2012) · recall

  9. 2005, December 2009 and 2011.

    Source: Chief Marketer, 'Ford Finds Ideal Fit as Ironman Triathlons Title Sponsor'; Endurance Business (2009); SportsBusiness Journal (2012) · recall

  10. It paid in the low seven figures a year.

    Source: Chief Marketer, 'Ford Finds Ideal Fit as Ironman Triathlons Title Sponsor'; Endurance Business (2009); SportsBusiness Journal (2012) · recall

9.94The Voice of IRONMAN

Mike Reilly and half a million finish-line calls.

Test 1Mike ReillyTake a test

  1. Thirty-three of them were world championships.

    Source: Endurance Business, 'Voice of IRONMAN Mike Reilly hangs up mic at IRONMAN New Zealand' (2022); 220 Triathlon, 'The voice of IRONMAN: Mike Reilly' · recall

  2. It was in December 2022, to the last finisher, Ron Skelton.

    Source: Endurance Business, 'Voice of IRONMAN Mike Reilly hangs up mic at IRONMAN New Zealand' (2022); 220 Triathlon, 'The voice of IRONMAN: Mike Reilly' · recall

  3. His career totalled 214 IRONMAN events.

    Source: Endurance Business, 'Voice of IRONMAN Mike Reilly hangs up mic at IRONMAN New Zealand' (2022); 220 Triathlon, 'The voice of IRONMAN: Mike Reilly' · recall

  4. It was the same year he raced his first triathlon.

    Source: Endurance Business, 'Voice of IRONMAN Mike Reilly hangs up mic at IRONMAN New Zealand' (2022); 220 Triathlon, 'The voice of IRONMAN: Mike Reilly' · recall

  5. It was also his last.

    Source: Endurance Business, 'Voice of IRONMAN Mike Reilly hangs up mic at IRONMAN New Zealand' (2022); 220 Triathlon, 'The voice of IRONMAN: Mike Reilly' · recall

  6. Earlier bios had put the figure at over 350,000.

    Source: Endurance Business, 'Voice of IRONMAN Mike Reilly hangs up mic at IRONMAN New Zealand' (2022); 220 Triathlon, 'The voice of IRONMAN: Mike Reilly' · recall

  7. Reilly officially hung up his microphone that night.

    Source: Endurance Business, 'Voice of IRONMAN Mike Reilly hangs up mic at IRONMAN New Zealand' (2022); 220 Triathlon, 'The voice of IRONMAN: Mike Reilly' · recall

  8. 1979, IRONMAN New Zealand, then December 2022.

    Source: Endurance Business, 'Voice of IRONMAN Mike Reilly hangs up mic at IRONMAN New Zealand' (2022); 220 Triathlon, 'The voice of IRONMAN: Mike Reilly' · recall

  9. 33, 214 and nearly 500,000.

    Source: Endurance Business, 'Voice of IRONMAN Mike Reilly hangs up mic at IRONMAN New Zealand' (2022); 220 Triathlon, 'The voice of IRONMAN: Mike Reilly' · recall

  10. He first used a race microphone in 1979.

    Source: Endurance Business, 'Voice of IRONMAN Mike Reilly hangs up mic at IRONMAN New Zealand' (2022); 220 Triathlon, 'The voice of IRONMAN: Mike Reilly' · recall

9.95The Kona Bike Count

What the age-groupers rode in 2026.

Test 1The Kona bike countTake a test

  1. Cervélo was second with 387.

    Source: Slowtwitch, 'Canyon, DT Swiss, and Shimano Take Emphatic Wins in the 2026 Kona Bike Count'; Triathlon Magazine Canada · recall

  2. Trek was third with 311 bikes.

    Source: Slowtwitch, 'Canyon, DT Swiss, and Shimano Take Emphatic Wins in the 2026 Kona Bike Count'; Triathlon Magazine Canada · recall

  3. Zipp came second with 379 sets.

    Source: Slowtwitch, 'Canyon, DT Swiss, and Shimano Take Emphatic Wins in the 2026 Kona Bike Count'; Triathlon Magazine Canada · recall

  4. Shimano had 62.3% of drivetrains to SRAM's 37.6%.

    Source: Slowtwitch, 'Canyon, DT Swiss, and Shimano Take Emphatic Wins in the 2026 Kona Bike Count'; Triathlon Magazine Canada · recall

  5. Assioma was second.

    Source: Slowtwitch, 'Canyon, DT Swiss, and Shimano Take Emphatic Wins in the 2026 Kona Bike Count'; Triathlon Magazine Canada · recall

  6. It had about 23% of the bars counted.

    Source: Slowtwitch, 'Canyon, DT Swiss, and Shimano Take Emphatic Wins in the 2026 Kona Bike Count'; Triathlon Magazine Canada · recall

  7. It counted 570 bikes in 2017.

    Source: Slowtwitch, 'Canyon, DT Swiss, and Shimano Take Emphatic Wins in the 2026 Kona Bike Count'; Triathlon Magazine Canada · recall

  8. 509, 387 and 311 bikes.

    Source: Slowtwitch, 'Canyon, DT Swiss, and Shimano Take Emphatic Wins in the 2026 Kona Bike Count'; Triathlon Magazine Canada · recall

  9. 449, 248, 245 and 128.

    Source: Slowtwitch, 'Canyon, DT Swiss, and Shimano Take Emphatic Wins in the 2026 Kona Bike Count'; Triathlon Magazine Canada · recall

  10. Slowtwitch notes the count cannot be 100% accurate.

    Source: Slowtwitch, 'Canyon, DT Swiss, and Shimano Take Emphatic Wins in the 2026 Kona Bike Count'; Triathlon Magazine Canada · recall

9.96Giving Back

The IRONMAN Foundation and its charity Kona places.

Test 1The IRONMAN FoundationTake a test

  1. Its total giving had passed $60 million by 2025.

    Source: IRONMAN Foundation, 2025 Impact Report (ironmanfoundation.org); Endurance Business (2015) · recall

  2. It gave $2.09 million in 2025 alone.

    Source: IRONMAN Foundation, 2025 Impact Report (ironmanfoundation.org); Endurance Business (2015) · recall

  3. In 2025 it shared $1.1 million across 52 North American race communities.

    Source: IRONMAN Foundation, 2025 Impact Report (ironmanfoundation.org); Endurance Business (2015) · recall

  4. They went to 52 race communities.

    Source: IRONMAN Foundation, 2025 Impact Report (ironmanfoundation.org); Endurance Business (2015) · recall

  5. Youth swim lessons and military initiatives are others.

    Source: IRONMAN Foundation, 2025 Impact Report (ironmanfoundation.org); Endurance Business (2015) · recall

  6. In 2015 four slots raised US$180,000.

    Source: IRONMAN Foundation, 2025 Impact Report (ironmanfoundation.org); Endurance Business (2015) · recall

  7. The money goes to the foundation's work in race communities.

    Source: IRONMAN Foundation, 2025 Impact Report (ironmanfoundation.org); Endurance Business (2015) · recall

  8. 52, about 1,100, $2.09 million and over $60 million.

    Source: IRONMAN Foundation, 2025 Impact Report (ironmanfoundation.org); Endurance Business (2015) · recall

  9. 2003, 2015 and 2025.

    Source: IRONMAN Foundation, 2025 Impact Report (ironmanfoundation.org); Endurance Business (2015) · recall

  10. Each started at US$10,000.

    Source: IRONMAN Foundation, 2025 Impact Report (ironmanfoundation.org); Endurance Business (2015) · recall

9.97Kona's Economy

What the race brings to Kailua-Kona.

Test 1Kona's race economyTake a test

  1. The women's race was in Nice that year.

    Source: Hawaii News Now, 'Ironman World Championship creates economic boost for Kailua-Kona' (2024); Big Island Video News (2019); Triathlete (2025) · recall

  2. Some arrive two weeks before race day.

    Source: Hawaii News Now, 'Ironman World Championship creates economic boost for Kailua-Kona' (2024); Big Island Video News (2019); Triathlete (2025) · recall

  3. The chamber's president called it a multiplier.

    Source: Hawaii News Now, 'Ironman World Championship creates economic boost for Kailua-Kona' (2024); Big Island Video News (2019); Triathlete (2025) · recall

  4. That counts revenue and sales revenue.

    Source: Hawaii News Now, 'Ironman World Championship creates economic boost for Kailua-Kona' (2024); Big Island Video News (2019); Triathlete (2025) · recall

  5. The report did not name the source of the figure.

    Source: Hawaii News Now, 'Ironman World Championship creates economic boost for Kailua-Kona' (2024); Big Island Video News (2019); Triathlete (2025) · recall

  6. Its farm-to-cup shop is on the race route.

    Source: Hawaii News Now, 'Ironman World Championship creates economic boost for Kailua-Kona' (2024); Big Island Video News (2019); Triathlete (2025) · recall

  7. He said it draws visitors to the island all year.

    Source: Hawaii News Now, 'Ironman World Championship creates economic boost for Kailua-Kona' (2024); Big Island Video News (2019); Triathlete (2025) · recall

  8. $10 million, $30 million and up to $50 million.

    Source: Hawaii News Now, 'Ironman World Championship creates economic boost for Kailua-Kona' (2024); Big Island Video News (2019); Triathlete (2025) · recall

  9. Over 4, about 9, about 441 and about 2,400.

    Source: Hawaii News Now, 'Ironman World Championship creates economic boost for Kailua-Kona' (2024); Big Island Video News (2019); Triathlete (2025) · recall

  10. Triathlete gave the figure using state data.

    Source: Hawaii News Now, 'Ironman World Championship creates economic boost for Kailua-Kona' (2024); Big Island Video News (2019); Triathlete (2025) · recall

9.98IRONMAN on Television

An Emmy-winning special and the first live pro coverage.

Test 1IRONMAN on TVTake a test

  1. A 17th followed for the 2017 broadcast.

    Source: NBC Sports Group, 2017 IRONMAN World Championship coverage release; Endurance Business, Sports Emmy reports (2012, 2018) · recall

  2. It was the show's 16th Emmy.

    Source: NBC Sports Group, 2017 IRONMAN World Championship coverage release; Endurance Business, Sports Emmy reports (2012, 2018) · recall

  3. Six of its wins were for edited sports event coverage.

    Source: NBC Sports Group, 2017 IRONMAN World Championship coverage release; Endurance Business, Sports Emmy reports (2012, 2018) · recall

  4. It ran across several networks and digital platforms.

    Source: NBC Sports Group, 2017 IRONMAN World Championship coverage release; Endurance Business, Sports Emmy reports (2012, 2018) · recall

  5. It ran from 12:30 to 10 p.m. Eastern.

    Source: NBC Sports Group, 2017 IRONMAN World Championship coverage release; Endurance Business, Sports Emmy reports (2012, 2018) · recall

  6. It premiered on 9 December.

    Source: NBC Sports Group, 2017 IRONMAN World Championship coverage release; Endurance Business, Sports Emmy reports (2012, 2018) · recall

  7. NBC called it the most robust coverage of the event.

    Source: NBC Sports Group, 2017 IRONMAN World Championship coverage release; Endurance Business, Sports Emmy reports (2012, 2018) · recall

  8. 1980, 2012 and 2017.

    Source: NBC Sports Group, 2017 IRONMAN World Championship coverage release; Endurance Business, Sports Emmy reports (2012, 2018) · recall

  9. 17, 55 and 90.

    Source: NBC Sports Group, 2017 IRONMAN World Championship coverage release; Endurance Business, Sports Emmy reports (2012, 2018) · recall

  10. The special moved to NBC and became a stand-alone programme.

    Source: NBC Sports Group, 2017 IRONMAN World Championship coverage release; Endurance Business, Sports Emmy reports (2012, 2018) · recall

9.99The CAF Story

How a fundraiser for one athlete became the Challenged Athletes Foundation.

Test 1The Challenged Athletes FoundationTake a test

  1. He went on to finish Kona in 10:42.

    Source: Slowtwitch, 'Bob Babbitt, CAF, and Oceanside 70.3'; Trizone, 'Bob Babbitt to be honoured with the Jim MacLaren Award' (2018) · recall

  2. He was an offensive lineman.

    Source: Slowtwitch, 'Bob Babbitt, CAF, and Oceanside 70.3'; Trizone, 'Bob Babbitt to be honoured with the Jim MacLaren Award' (2018) · recall

  3. He became quadriplegic after the crash at a triathlon in Mission Viejo.

    Source: Slowtwitch, 'Bob Babbitt, CAF, and Oceanside 70.3'; Trizone, 'Bob Babbitt to be honoured with the Jim MacLaren Award' (2018) · recall

  4. It was held at La Jolla Cove.

    Source: Slowtwitch, 'Bob Babbitt, CAF, and Oceanside 70.3'; Trizone, 'Bob Babbitt to be honoured with the Jim MacLaren Award' (2018) · recall

  5. Bob Babbitt, Jeffrey Essakow and Rick Kozlowski organised it.

    Source: Slowtwitch, 'Bob Babbitt, CAF, and Oceanside 70.3'; Trizone, 'Bob Babbitt to be honoured with the Jim MacLaren Award' (2018) · recall

  6. That led to the Challenged Athletes Foundation.

    Source: Slowtwitch, 'Bob Babbitt, CAF, and Oceanside 70.3'; Trizone, 'Bob Babbitt to be honoured with the Jim MacLaren Award' (2018) · recall

  7. CAF runs an adaptive surf clinic the morning after it.

    Source: Slowtwitch, 'Bob Babbitt, CAF, and Oceanside 70.3'; Trizone, 'Bob Babbitt to be honoured with the Jim MacLaren Award' (2018) · recall

  8. 1985, the late 1980s, 1993 and the fundraiser that followed.

    Source: Slowtwitch, 'Bob Babbitt, CAF, and Oceanside 70.3'; Trizone, 'Bob Babbitt to be honoured with the Jim MacLaren Award' (2018) · recall

  9. $25,000, $49,000, 3,256 grants and over 40,000 grants.

    Source: Slowtwitch, 'Bob Babbitt, CAF, and Oceanside 70.3'; Trizone, 'Bob Babbitt to be honoured with the Jim MacLaren Award' (2018) · recall

  10. Its grants reached athletes in all 50 states and 73 countries.

    Source: Slowtwitch, 'Bob Babbitt, CAF, and Oceanside 70.3'; Trizone, 'Bob Babbitt to be honoured with the Jim MacLaren Award' (2018) · recall

9.100The Pro Series Money

Points, purses and a $1.7 million bonus pool.

Test 1The IRONMAN Pro SeriesTake a test

  1. It came on top of the race purses.

    Source: Slowtwitch, 'IRONMAN Creates Pro Series, $1.7 Million Bonus Pool' (2023); Triathlon Magazine Canada, 'IRONMAN takes on the PTO with new Pro Series' · recall

  2. The top ten took $1.3 million between them.

    Source: Slowtwitch, 'IRONMAN Creates Pro Series, $1.7 Million Bonus Pool' (2023); Triathlon Magazine Canada, 'IRONMAN takes on the PTO with new Pro Series' · recall

  3. Athletes ranked 11th to 50th shared $400,000.

    Source: Slowtwitch, 'IRONMAN Creates Pro Series, $1.7 Million Bonus Pool' (2023); Triathlon Magazine Canada, 'IRONMAN takes on the PTO with new Pro Series' · recall

  4. Other race purses stayed much as before.

    Source: Slowtwitch, 'IRONMAN Creates Pro Series, $1.7 Million Bonus Pool' (2023); Triathlon Magazine Canada, 'IRONMAN takes on the PTO with new Pro Series' · recall

  5. A 70.3 win gave 2,500.

    Source: Slowtwitch, 'IRONMAN Creates Pro Series, $1.7 Million Bonus Pool' (2023); Triathlon Magazine Canada, 'IRONMAN takes on the PTO with new Pro Series' · recall

  6. No more than three of them could be full IRONMAN races.

    Source: Slowtwitch, 'IRONMAN Creates Pro Series, $1.7 Million Bonus Pool' (2023); Triathlon Magazine Canada, 'IRONMAN takes on the PTO with new Pro Series' · recall

  7. It was IRONMAN's answer to the PTO's tour.

    Source: Slowtwitch, 'IRONMAN Creates Pro Series, $1.7 Million Bonus Pool' (2023); Triathlon Magazine Canada, 'IRONMAN takes on the PTO with new Pro Series' · recall

  8. $200,000, $400,000, $500,000 and $1.3 million.

    Source: Slowtwitch, 'IRONMAN Creates Pro Series, $1.7 Million Bonus Pool' (2023); Triathlon Magazine Canada, 'IRONMAN takes on the PTO with new Pro Series' · recall

  9. 3, 5, 10 and 50.

    Source: Slowtwitch, 'IRONMAN Creates Pro Series, $1.7 Million Bonus Pool' (2023); Triathlon Magazine Canada, 'IRONMAN takes on the PTO with new Pro Series' · recall

  10. Six full-distance races, nine 70.3s and the world championships.

    Source: Slowtwitch, 'IRONMAN Creates Pro Series, $1.7 Million Bonus Pool' (2023); Triathlon Magazine Canada, 'IRONMAN takes on the PTO with new Pro Series' · recall

Sources

Primary/official sources only, no Wikipedia citations: IRONMAN and the IRONMAN Foundation, NBC Sports, Mark Allen, Slowtwitch, Hawaii News Now, SportsBusiness Journal, Chief Marketer, Endurance Business, Triathlete, Triathlon Magazine Canada.

  • Mark Allen, 'Why IRONMAN First Offered A Prize Purse' (markallensports.com); Slowtwitch, 'Valerie Silk, Matriarch of IRONMAN, Passes Away' (2025)10
  • Slowtwitch, 'About us'; Triathlete, 'Inside Triathlon's 10 most influential people for 2012'; The Streak Podcast, 'Competitor Magazine'10
  • Chief Marketer, 'Ford Finds Ideal Fit as Ironman Triathlons Title Sponsor'; Endurance Business (2009); SportsBusiness Journal (2012)10
  • Endurance Business, 'Voice of IRONMAN Mike Reilly hangs up mic at IRONMAN New Zealand' (2022); 220 Triathlon, 'The voice of IRONMAN: Mike Reilly'10
  • Slowtwitch, 'Canyon, DT Swiss, and Shimano Take Emphatic Wins in the 2026 Kona Bike Count'; Triathlon Magazine Canada10
  • IRONMAN Foundation, 2025 Impact Report (ironmanfoundation.org); Endurance Business (2015)10
  • Hawaii News Now, 'Ironman World Championship creates economic boost for Kailua-Kona' (2024); Big Island Video News (2019); Triathlete (2025)10
  • NBC Sports Group, 2017 IRONMAN World Championship coverage release; Endurance Business, Sports Emmy reports (2012, 2018)10
  • Slowtwitch, 'Bob Babbitt, CAF, and Oceanside 70.3'; Trizone, 'Bob Babbitt to be honoured with the Jim MacLaren Award' (2018)10
  • Slowtwitch, 'IRONMAN Creates Pro Series, $1.7 Million Bonus Pool' (2023); Triathlon Magazine Canada, 'IRONMAN takes on the PTO with new Pro Series'10